By Marilyn Simon and Jacquelyn White
Data collection using surveys and/or interviews is ubiquitous in doctoral research, but often these instruments are weakly validated, if at all. Pretests of instruments are helpful, but usually consist of informal review by one or two supposed “experts”, and lack rigor and credibility. Data is often reported in generalities and, and thematic analysis is frequently vague and insubstantial. Rarely are such instruments subjected to structured analysis and evaluation criteria.
Use of a validation rubric for surveys and interviews is an excellent strategy to overcome common weaknesses in surveys and interviews. This Survey/Interview Validation Rubric developed by Marilyn Simon and Jacquelyn White is a useful tool in assessing the validity and credibility of an instrument and the data that results.
Rubric for Expert Validation of Survey or Interview
by Jacquelyn White and Marilyn K. Simon, Ph.D